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How Does Blogging Help My Business
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If you are a small business owner, you might be wondering if blogging is worth the effort and time. Well, we’d be delighted to let you know that the answer is a resounding YES! When done on a frequent basis, blogging can be a relatively easy and inexpensive way to enhance your inbound marketing efforts, boost traffic to your site, and pull in more prospective customers.
In a 2021 Inbound Marketing Report, almost 80% of companies that uses blogging as part of their marketing methods have reported acquiring customers through their blogging efforts. Not only that, 82% of businesses admit that blogging is actually critical to their business.
Here are five ways on how blogging for business can help you.
Attract New Clients
Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.
Whether you’re shopping for motorcycle parts or pet insurance, those businesses with consistent and frequent blogging will attract the most attention. And more attention translates into more new customers (again – if the content adds value!).
Set Up Your Business as an Industry Leader
No matter how small your business is, writing blogs can help you build trust within your industry by providing beneficial, expert information in your blog posts. Eventually, you become the “go-to” hub and resource for helpful, informative content, which can ultimately increase higher customer conversion rates. This is especially crucial for small businesses looking to gain credibility to compete with larger companies.
Exhibit What Your Business Can Do
When a business builds and establishes trust, its reputation can grow more quickly. Stephen R. Covey, the author of “The Seven Habits of Highly Effective People”, which is a must-read for anyone in business, states that “When the trust account is high, communication is easy, instant, and effective.”
Writing blogs consistently can be the simplest way for your brand and business to build and establish this trust. When you create highly valuable and consumable content, it adds value to not only your business but also to your readers. Your brand will become, as author John Hall of “Top of Mind” says, “Trust is not quickly established, but once a reader discovers a blog flowing with endless value, they will naturally trust that business. And eventually, this will lead them to become a customer, which is likely a lifetime one all based on a flow of valuable content.
So if you’re keen on increasing your business exposure online, then you will definitely want to take advantage of blogging as a marketing strategy.
When it comes to small businesses, writing blogs is essential. If you don’t have the resources, time, or expertise to write blog content, you can also opt to outsource the posts to a digital marketing agency like UnRavel who can craft unique, relevant and engaging content for your blog site!