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5 Reasons Why Ecommerce Is So Important For Your Business
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For the past two decades, consumers have changed the way they want to shop, and sellers have a lot to keep up with and keep themselves competitive. Shoppers nowadays fluidly search, compare, and purchase from online marketplaces, websites, mobile apps, physical storefronts and even social sites. As innovative technology fuels their journey, consumers are looking for that unique experience across these digital and physical touchpoints with the brands they support. When you read the following list of why eCommerce is so essential for your business and customers, you will get the sense of why it is the holy grail of retail.
Sell Without Geographical Limitations
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If you own a physical store, the chances are that location can be one of the most significant limitations in the area that you can service. But this is not the case with an eCommerce business. With an eCommerce website, you can run your business from anywhere and have things to sell online to buyers somewhere across the globe, and technically the whole world can be your playground. The internet also opens up your physical store to different audiences that you wouldn’t have access to. By using multiple online touchpoints, you can access customers from all angles by going where they already are, such as Google search, forums, and social media.
Low Cost
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Ecommerce removes the need for operating a traditional storefront, thus lowering fixed costs for the business. When running an eCommerce business, upfront investments can be avoided, such as design, inventory, rent, and etcetera. Also, since most eCommerce is automated, there are fewer staff members required. But bear in mind that it’s not always free to start an online store. The upfront costs usually go to web hosting, purchasing a domain name, using eCommerce software; those are the bare minimum. Marketing an eCommerce store using Google Adwords, eCommerce Facebook advertising, and social media marketing, for example, is much more cost-effective than promoting offline. These cost savings translate to lower prices for the consumer and more sales for the business. This is one of the valuable reasons why eCommerce is so important for your business.
Gain Access To A Wider Consumer Base
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Thanks to the success of eCommerce, the internet allows online sellers to open up their stores to different niche audiences that they previously wouldn’t have access to. Through various online touchpoints, online sellers can access customers from all angles by going where they already are, such as social media, Google search and forums. With eCommerce, selling online can be accessed through different channels such as a website, a mobile app, marketplaces like Shopee and Lazada, or social media like Instagram Shoppable Ads and Facebook Marketplace.
Available 24/7
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A physical storefront usually operates roughly between 8 to 12 hours a day. But with eCommerce, online stores and websites can run all the time. A physical store may lose some of their customers once it’s closing time, but with eCommerce marketing, a customer can go to an online store, purchase the item they want, have the order processed quickly, regardless of the time. From the customer’s perspective, an “always open” store is far more convenient. This, in turn, decreases the rate of losing customers for businesses.
Sell Products to Niche Markets
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eCommerce marketing allows online businesses to not only reach a wider range of customers but also focus on the characteristics of each group at the same time. By understanding who your customers are, you can offer products that would interest them the most. For example, a business selling wood slabs wants to push its coffee table sales. They can set up their table ads to appear only in front of those who are looking to purchase one.
Most eCommerce businesses think the level of sophistication in digital marketing has become too complicated and time-consuming. With UnRavel Marketing, we come with an experienced team to bring the tools and tactics together to make everything work. If you think it’s time to get help with your marketing, or need some guidance, contact us to inquire further!