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Before investing in services that you are uncertain of, it is wise for you to be aware of the vast array of advertising mediums & platforms that are available throughout social media platforms such as Facebook, Twitter, LinkedIn, and more recently, TikTok. You might be familiar with Facebook boosted posts, but are you aware of Facebook Dark Posts? Facebook Dark Posts comprises postings that are not published directly onto the advertiser’s Business Page or feed but instead show up on the feeds of targeted customers.
Curious to learn more about Facebook Dark Post & how you could add to your advertising capabilities? We are here to shed light on the subject, so keep on reading to get the best information!
A dark post, also known as ‘Unpublished Page’, is an ad that does not appear on the advertiser’s Facebook business page or the followers’ timeline. Instead, it appears on the target audience’s timeline, and dark posts are labeled as “sponsored ads”.
For instance, based on a user’s browsing activity and behavior, individuals would display interest in skincare and cosmetics topics. Still, they may not necessarily follow/subscribe/like skincare and cosmetic brands’ official page/profile. Any content that the business profile posts will not show up organically on the user’s news feed.
With that in mind, Facebook enables the advertiser to place their existing post as a dark post advertisement & target those posts as ads toward anyone who has yet to be part of their audience base. The ads can be placed on instant articles, audience networks, Instagram stories, and many more.
Secondly, knowing your target audience is crucial from the start. For example, is your target audience mainly women? What is the age group? Once you know who your target audience is, it’ll be easier to choose the right social media platform for your business.
By now, you should be able to determine what kind of ad best fits your business. It’s important to remember that no specific ad type is prominently effective; it boils down to your business campaign goals and objectives. Whether you choose to advertise for a product or service, your offerings will also determine which type of post would best suit a particular market.
Boosted posts are an excellent way to increase brand awareness as it requires a smaller budget than you typically would with a dark post. Treat boosted posts as a means of increasing exposure for your brand by captivating the attention of your already existing followers and reaching out to new people who are outside your audience base and are more likely to take an interest in your Page or business.
In contrast, dark posts work much like traditional advertising where they would pop up on targeted audience newsfeeds – people who have yet to follow your business page but are within your target market as per your audience definition. Opting for dark posts also allows you to focus more on conversion tactics.
Now that you have a better understanding between the two, it is always good to have a mix of both Facebook boosted posts and dark posts to ensure that your Facebook business profile & paid performance are in optimal condition.
Do you still need more advice on how to advertise on Facebook? UnRavel is a digital marketing agency that can assist you with your online business presence. No matter how big or small your company may be, we curate our digital marketing solutions to meet your business needs. Fill up the inquiry form below, and we will get back to you as quickly as we can!