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While some companies claim to provide some of the best SEO services Malaysia has to offer, many businesses tend to leave this critical tool aside in their digital marketing strategy, as they feel social media content and other digital marketing tools take precedence. By excluding SEO in your marketing strategy, you may not get the best performance for your business.
As the Malay proverb goes,
“Tak Kenal Maka Tak Cinta (You Can’t Love What You Don’t Know)”
If your business doesn’t appear in the search results, how would anyone come to know and love your offering? Unfortunately for many people, SEO is something not as black and white as other marketing tactics and many more have little knowledge of it. It might seem like a mere function, but it is much more and requires skilled specialists to execute well. If you’re a small business owner thinking of whether you should opt for SEO services in Malaysia then you’ve come to the right place!
SEO helps you get noticed. Before you start applying for SEO services for your small business, it is essential to know what it is. SEO, which stands for Search Engine Optimization, is the process of ranking and optimizing your businesses or the content to be discovered through organic search engine results.
In other words, it is the process of how Google searches your website, and you will have to improve your site’s ranking in the “free” section of the search results. Put it this way, if I type your business and search for it, I’m unlikely to find it unless I type the exact words. Rather what you aim to do is rank your business based on the most relevant keywords.
Their several search engines you can use to optimize your business and content. If Google pops up in your mind, you are not wrong! Baidu, Bing, YouTube, and Yahoo are search engines that can optimize your businesses as well.
Imagine you are planning to buy a laptop below RM3000, then type “Laptop below RM3000” in the search engine. The search engine will show you the most relevant results. Creating high-quality content with specific keywords is essential to boost your business or content. If you are selling books, but the content of the website or page is about automobiles, it is unlikely that the search engine will recognize it.
If you are still struggling with building brand awareness for your business, you should consider investing in SEO. If your business page is on the first page of the Search Engine Result Page (SERP), it is more likely that you will get your potential customers, and they will remember your brand!
On top of that, only relevant and quality websites are listed on the first few pages. If your website is on the first page, your business is trustworthy and has a strong web presence. The users tend to click the links that rank higher on the first page because of their relevance to their search.
Small businesses also need to start building brand awareness so investing in SEO is a good start. Small businesses need to have a great SEO foundation that allows them to get noticed, but many big companies have also been optimizing to ensure their brands are being noticed.
Have you ever browsed a website that makes you close the tab immediately because it is not user-friendly? You do not want that to happen to your website; this will leave a wrong impression on your potential customers. SEO is not 100% about optimizing your business website, but it helps enhance the user experience by providing a faster and smoother website.
On-page SEO is essential if you want to improvise your website. To explain On-page SEO, it refers to the factors you can control on your website.
The factors are:
In other words, your website has to be clean and well-structured to attract users to stay longer. If you are selling gourmet cheese, you would want to produce a video about the recipes of gourmet cheese recipes. If the users find it fascinating, the chances of fulfilling their wants or needs are higher.
A good website usually loads faster; this helps the potential buyers or visitors around to explore. If your customers tend to purchase the products on the website swiftly, that means you have done a great job! However, don’t fret over it if they do not. Fortunately, SEO is trackable, and you can fix it based on the report. Unlike traditional media, it is not easy to track, and the cost is sky-high.
SEO is trackable:
Google Analytics generates all the details you need to know to analyze and understand your customers’ behaviors. From there, you can improvise your website to attract more potential customers.
Many big and small businesses have achieved their goals by applying SEO in their companies. Don’t fret over it if your business will never be successful after using SEO. However, what if your business has achieved its goals after using SEO? Is it the best time to stop using SEO?
The answer is no; you should continue optimizing your website until the last day of operating your business. Think of yourself trying to achieve a six-pack. You don’t stop once you reach your goals but have to continue doing so to maintain that level of body fat. The same goes for SEO; you should not stop because you want to keep the excellent performance or improvise it to achieve other goals.
To keep it simple: SEO is not a one-off tool to be applied sporadically. They hold hand in hand with the other mediums to achieve your goals. The result might not come right after you use it, and the process might be longer than different means, but the results are there if you are doing it correctly.
We all know that many small business employers are extremely busy. Not only are they very likely to do everything from A-Z by themselves, but they might not have the time to learn about SEO and all the nitty-gritty details that come with it.
Unfortunately, it can be time-consuming to learn about SEO. Even the SEO rules are constantly changing and adapting, so it may be a little hectic for employers to cope. Instead, it would be wise to outsource, so a good start would be to look at a few digital marketing agencies out there and start making a comparison. You can always drop them an email or give them a call to find out more about what SEO is about and what value it can do for your business.
After all, if you are hard to find, consider that a lost sale already because someone out there has been searching but could never get to your particular business. So don’t miss out and giving your business the competitive advantage through a well-planned SEO strategy.
UnRavel is a 360° agency that provides our clients with quality digital marketing services: SEO, Digital PR, Performance Marketing, Influencer Marketing, Social Media Management, and many more. If you are a busy small business boss and need a professional team to help you with your business’s SEO, you can always send us an inquiry, and we would be happy to assist you!